Campaign URL Builder
Enter the website URL and campaign information
More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters:
Parameter | Required | Example | Description |
---|---|---|---|
Campaign ID utm_id | YES | abc.123 | Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
Campaign Source utm_source | Yes | Use utm_source to identify a search engine, newsletter name, or other source. | |
Campaign Medium utm_medium | Yes | cpc | Use utm_medium to identify a medium such as email or cost-per-click. |
Campaign Name utm_campaign | Yes | spring_sale | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
Campaign Term utm_term | No | running+shoes | Used for paid search. Use utm_term to note the keywords for this ad. |
Campaign Content utm_content | No | logolink | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |